Brian is a certified psychologist who started his purpose-based business because he was hating his work at a treatment centre. He was seeing 22–25 clients per week (which is a lot in a therapeutic setting). This was leading to burnout, which wasn’t helping the broken relationship Brian was trying to hold together at home at the time.
Brian grew his account rapidly using the tactics I’ve shared in previous parts of this course. Within just 6 months he was ready to make his first paid offer.
Brian was deeply immersed in Somatic Therapy for his own benefit and felt he needed to bring his own process to other people. So he developed a course around it.
95% of Brian’s 70 sales came through X. And almost all of those came through promoting his course at the bottom of just 2 viral threads. (I’ll teach you how to write these in Freetirement Frameworks.)
Brian achieved a revenue of $8K from that one product alone. His following was under 10,000 at the time.
Once Brian confirmed that his audience had real interest in his offer, he built out 30 modules for buyers to study over 3 months. *Brian can sell this course forever—*he **did the work once, but the value remains to be enjoyed by anyone who purchases in the future.
Brian invested thousands of dollars in his education around all this. His reward was being able to quit that exhausting job he had and start living on his own terms.
He’s not yet achieved traditional “financial freedom” but, rather than waiting for his pension to build up, Brian took matters into his own hands and freetired himself long before traditional retirement age.
His 1-to-1 coaching service has picked up alongside his course sales. This keeps him afloat while he continues to write more content, consider what to build next, and study the game of one-person business. After just 6 months of dedication, Brian feels he can see the whole chessboard. He says he’s never felt better, more inspired or more creative.
Follow Brian on X for top-tier mental health insights.